Volkswagen hosts driving day for Lebanese VIP clients at Dubai Autodrome

May 20, 2014 4:04 pm

Volkswagen, the world’s leading automotive company in the field of innovative drive technologies, organized an all-day exclusive event to its VIP clients and partners at the Dubai Autodrome. All-new models line-up were introduced including the futuristic XL1, the affordable sport-utility luxury SUV Touareg and the most powerful version of the Golf ever, the Golf R.

A custom made circuit was set exclusively for the event and was channelled by more than twenty professionals to assist drivers while experiencing new cars features and performance.

Wissam Salameh, Volkswagen Commercial Director, stressed on Volkswagen relationship with rental companies in Lebanon, “We are delighted to get our partners closer to the Volkswagen brand, creating a personal relationship with them. This model range embodies the strength of the high quality and number of innovations in drive technology- strengthened Volkswagen’s position as market leader.”

Guests got to drive the Volkswagen XL1, world’s most fuel-efficient and aerodynamic production car, during the event. The vehicle stems from the realization of a decade-long goal of Volkswagen AG to put together an ultra-light yet road-ready mega-mileage car. As for the Volkswagen Touareg, the sport-utility luxury just got a little sportier offering advanced, fuel-saving technologies and a premium driving experience. The new Touareg marks an immediate impression with its distinctive characteristics and outstanding off-road capabilities.

To celebrate 40 years of the most successful European car of all time, guests had the opportunity to experience the latest Golf R, the most powerful version of the Golf ever to be sold in the market. This dynamic new compact sports car, and flagship of the model series, is due to arrive to Lebanon this summer to complete the series lineup, joining the Golf and Golf GTI, which arrived in 2013. The new Golf R will offer more power and efficiency than previously seen in the Golf R models and is regarded as the most powerful version of the model series ever built.

Specifications and features of Golf R
The new 4-cylinder Golf R has a boosted power of 280 hp Available with six-speed DSG style gearbox, the turbocharged 2.0-liter TSI engine give it a giant-slaying performance.

The Golf R has always used 4MOTION permanent all-wheel drive. In addition to four electronic differential locks (EDS) that are a function of the electronic stability control system. The new Golf R is equipped with “ESC Sport” as standard. Volkswagen has developed numerous new exterior elements for the flagship Golf which includes the bumpers, side skirts, rear diffuser and four chrome tailpipes. The most powerful Golf is equipped with sport seats in the front and leather seating surfaces, and head restraints upholstered in dark ‘Carbon’ Nappa leather. The decorative inlays of the dashboard and door trim panels feature the “Carbon Touch” design; ambient lighting is also integrated in the door trim panels as standard. The door sill kickplates, pedals, and foot support are designed with a stainless-steel look.

Further features include: electronic differential lock XD, climatronic air conditioning system; bi-xenon headlamps; cell phone interface ; 19 inch alloy wheels. On top of this is an optional DCC (dynamic chassis control) system with adaptive damping in three different modes: comfort, normal and sport and a navigation system ‘Discover Pro’.

For more information contact:
Sandra Geagea
Marketing Executive
Tel: +9611255860
Fax: +9611255891

Blanche Baz
Account Director
Memac Ogilvy PR Beirut
Tel: +9611486065
Fax: +9611486064