Accor announces new Novotel Riyadh Olaya in Saudi Arabia

June 24, 2014 2:28 pm

Accor HotelServices Middle East, a leading hospitality group, has signed a management agreement with United Youth Company (UYC) to develop the new Novotel located on Olaya Street in the fast growing northern part of the Saudi capital.

“The Kingdom of Saudi Arabia is an important market for Accor, with significant demand for hotels to meet the growing needs of business travelers,” said Christophe Landais, Chief Operating Officer for Accor HotelServices Middle East. “We are pleased to develop this new Novotel with United Youth Company, our second Novotel in Riyadh, and expand our midscale brand in the capital.”

Mutaz Hassanain, the President of UYC, commented: “I would like to thank my own team and the Accor team for the professional and speedy conclusion of this agreement. I am proud to be associated with the Accor Novotel brand and I look forward to working closely with the Accor management team through the design, construction and operation of the Novotel Riyadh Olaya.

“Our vision at UYC is “Sauniah fi Saudia” (made in Saudi) and I firmly believe that our inward investment in this hotel, serving the financial district, will demonstrate the UYC commitment to the Saudi economy through sourcing requirements locally and providing employment opportunities for Saudi nationals.”

Novotel is an international midscale brand for business and leisure travelers, with hotels located in the heart of major international cities, business districts and tourist destinations. Novotel welcomes families, offering free accommodation and breakfast for two children under 16 who share their parents’ or grandparents’ room, or a second room for children at half price.

The Novotel Riyadh Olaya will have approximately 215 rooms with dedicated meeting spaces, a fitness center, wellness facilities and a swimming pool with deck. Guests will enjoy all-day dining and a lobby lounge with a café corner in addition to 24/7 room service.

Strategically located within only a five minute drive to King Abdullah Financial District and Riyadh’s main business area, and a 20 minute drive to King Khalid International Airport, Novotel Riyadh Olaya will be perfectly positioned to capture both business and leisure travelers. The new Novotel will be highly visible on Olaya Street, and guests will benefit from the city metro project currently under construction, with the metro’s northern line stopping nearby the hotel.

“This signature brings the total number of Accor hotels in operation or in development in Saudi Arabia to 29, with eight in Riyadh, representing nearly 6,800 rooms. Accor will add nearly 3,000 keys to the Kingdom over the next three years, including nearly 600 hotels rooms in the upscale and luxury segments. This advances our goal of growing our portfolio in the Kingdom to 50 properties by 2020 and expanding our regional network to 100 hotels in the next three years,” concluded Landais.

The new Novotel Riyadh Olaya is currently at the planning stage and aims to be completed in 2017. It is the second Novotel in Riyadh, joining the Novotel Al Anoud (166 keys). This signature brings the total number of Novotel branded properties in the region in operation or under development to 21, representing more than 4,500 rooms. Accor has opened two Novotel properties in 2014, the Novotel Fujairah Town Centre (182 keys) and the Novotel Abu Dhabi Al Bostan (361 keys) in the United Arab Emirates.

Accor currently operates 64 hotels across the luxury to economy segments, encompassing 15,581 rooms in the Middle East and has another 28 hotels under development, bringing the number of total properties to 92.