Ajman tourism revenue grows 20 per cent in Q1
Aided by the growing domestic tourism, Ajman’s tourist footfall increased by 20 per cent during the first three months of 2016, according to tourism statistics released today by the Ajman Tourism Development Department (ATDD).
The emirate’s total tourism revenue hit AED108 million in the first quarter, up from AED90m it made in the corresponding period a year ago.
ATDD said Ajman, one of the northern emirates of the UAE, welcomed 142,404 guests from January to March as compared with 120,000 tourists in the year earlier period.
Guest nights in the emirate, however, fell to 313,724, compared with 440,000 nights in Q1 of 2015, as reported then by state news agency WAM.
ATDD said hotel apartments’ occupancy rate was 76 per cent, an increase of 22 per cent against 62.4 per cent in the same period last year.
Domestic tourism within the UAE remained the primary source of guests for Ajman hotels with 34,334, followed by 28,228 guests from Asian and African countries, covering a total of 60,190 guest nights. The number of guests from Europe for the first three months reached 13,129, but delivered 56,585 guest nights. Guests from the GCC countries and other Arab nations also contributed to the growth, with total guest numbers of 26,315 and 23,885, respectively.
Faisal Al Nuaimi, General Manager of ATDD, said the first-quarter performance was a result of the tourism body’s effective promotional and marketing outreach to attract different segments of visitors to the emirate of Ajman.
“Our presence in different travel and tourism exhibitions and road shows has helped us a lot, because we have seen remarkable interests from the industry when we presented to them what is available in Ajman in terms of attractions, accommodations and activities. We are pleased with the result and will continue to work hard to sustain the growth throughout the year, despite the different factors affecting today’s global travel,” Al Nuaimi said.