Burj Al Arab embraces e-commerce

April 13, 2016 4:25 pm

Burj Al Arab Jumeirah hotel in Dubai. (Image: Alamy)

Those wishing to recall their stay at the iconic Burj Al Arab Jumeirah hotel can do so from the comfort of their home, no matter how far they are from the hotel.


The self-proclaimed seven-star hotel has launched a new online boutique, through which guests staying at the hotel can purchase a range of branded products.


There are more than 50 products available to purchase, ranging from jewellery to crystal souvenirs, chinaware and Burj Al Arab Jumeirah’s iconic DUX beds, soft bedding, pillows and other possibly minor but memorable items, not to forget a range of Burj Al Arab Jumeirah-branded special-edition Philip Stein watches.


“This exclusive online portal offers guests – and luxury-lovers worldwide – the chance to appreciate touches of our extraordinary hospitality within their own homes,” said Anthony McHale, general manager at Burj Al Arab Jumeirah.


“Whether it’s a keepsake of their stay or a special gift for a loved one, there is something for everyone at this online boutique. Items can also be personalised to create a unique and highly distinctive memento of this iconic property,” he added.


Prices for products currently range between AED30 and shoot up to more than AED82,000.


Embracing digital


The newly opened online boutique is considered to be Burj Al Arab Jumeirah’s second take at embracing the digital sphere, as the hotel has recently launched a virtual reality tour on its website, which allows potential guests to have a look inside the different parts of the hotel before visiting it in person.


There are currently three existing Burj Al Arab Boutiques at the hotel, at which guests can find extended product liners that might be unavailable at the online store.


AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.