Globetrotting On the Go – More UAE consumers now using mobile devices while looking for holidays

June 26, 2014 11:31 am

Triperna, the Middle East’s fastest growing online travel agency announced that visits to the website via mobile devices has grown to 50% of all traffic. UAE consumers are also increasingly using mobile devices to book their holiday with more than 35% of bookings on Triperna are made through mobile devices.

This follows Triperna’s recent site redesign to increase mobile compatibility in a region with 200% mobile penetration. This increase in traffic has also resulted in the company experiencing an overall month-on-month growth of 50%.

“Mobile has become an intrinsic part of travel today. From checking out destinations to inspire your next holiday and finding the best packages on Triperna, to sharing images and experiences with your friends, family and extended network, there is a role for mobile. Thus, it was only natural that we strengthened our presence on the mobile platform, a move which has grown our business exponentially,” said Paul Kenny, Founder and CEO of Triperna.

Triperna recently launched a redesign of the website to ensure it is visually friendly, simple to use, and full of sharable information to ensure optimal usability. Key features when viewed through a mobile include a destination and date search engine, top packages, and price and discount information to make it as easy as possible for busy mobile users to use, choose and share packages. The site also features a visual dynamic banner loaded with imagery and price information to help engage and draw attention to top packages.

“Typically, consumers in this region have not been inclined to use their credit cards for online purchases and have traditionally preferred cash on delivery services. However, with our mobile site, we see that consumers are going through with the whole booking process on their handheld devices. This is an encouraging trend for the e-commerce industry as a whole,” continued Paul Kenny.

Mobile has become an extension of the travel industry and has added ease, speed and independence to the notion of holiday bookings, removing the need to physically visit a travel outlet. The 24×7 online nature of mobile has also led to consumers making snap decisions about destinations to travel to. For Triperna users in the UAE, this has meant discovering exciting packages on staycations and international destinations.

On a global scale, worldwide bookings by smartphones account for only about 2% in developed markets. The Chinese in particular are racing ahead with about 4% of their outbound trips this year being booked using a smartphone . When booking international trips with smartphones and tablets, the search is done quickly and spontaneously. Globally, 70% of hotel bookings made via smartphone are decided on within 24 hours. Because of this, on both a local and international level it is imperative that the travel industry get ‘mobile ready’ as the growth in booking via smartphones and tablets continues to grow.

Triperna is a Tiger Global backed company and was launched in November 2013. It offers customers a host of local and international holiday packages with a “best price” guarantee. The company provides customers with a complete holiday experience, which includes hotel stay, meals and activities at affordable prices. Additionally, the travel website offers benefits such as, instant confirmation, value-added services, and online and offline payment options through cash or credit cards.