Grand opening of Sharjah’s first boutique hotel

May 1, 2014 2:37 pm

Sharjah’s first boutique hotel dedicated to business and leisure travellers in the Emirate, 72 BY HUES, hosted its grand opening ceremony on Wednesday the 30th April 2014 under the patronage of His Highness Sheikh Sultan Bin Ahmed Al Qasimi, Deputy Chairman of the Sharjah Petroleum Council and Chairman of Sharjah Media Corporation.

The opening was attended by high-profile figures in the travel and tourism industry from across the region and was well received.The luxurious five-star atmosphere and entertainment were thoroughly enjoyed.

Sharjah is continuously growing and is rapidly becoming a tourist hub. There are over 70 hotels throughout the emirate and the hotel occupancy rate shot above 70% in the first quarter of this year, and crossed over 90% during special events. This highlights the potential of Sharjah, luring in investors into the tourism sector.

“We are always looking for new investment opportunities, and Sharjah’s potential and economy made our decision to expand into the Emirate easy” said Mr. Daousser Chennoufi, Concept Creator and Partner of HUES Hotels & Resorts, Dubai; Chairman & Key Architect of the Draw Link Group, Dubai.

“Naturally we faced some challenges to reach this point, as we had to convert an old office building into a boutique 5-star hotel – a completely new hospitality product not previously available in the Emirate”.

The new hotel provides an attractive addition to Sharjah’s tourism industry, bringing a unique concept to the UAE. With 72 distinctly designed and tastefully appointed rooms, mouth-watering cuisine and state-of-the-art services,hotel 72 BY HUES offers all the modern facilities of a 5-star hotel, as well as a breathtaking panoramic view of Khalid Lagoon and BuheirahCorniche. The boutique nature of the hotel allows the highest quality of 5-star personalised service as the hotel has been built specifically to service an exclusive number of guests. “We are very excited to have launched 72 BY HUES and believe that its unique design and concept will be welcomed by locals and tourists alike” added Mr. Chennoufi.

The hotel’s strategic location, contemporary vision, style and approach adds value to the development of quality hospitality in Sharjah. HUES Hotels & Resorts are currently working on another project in Fujairah which is scheduled to be completed by the end of 2014, with plans of another hotel of its kind in Sharjah in the near future.