JA Resorts & Hotels partners with Purobeach to open next concept in Dubai

June 3, 2014 12:08 pm

Popular leisure, lifestyle concept Purobeach and JA Resorts & Hotels have signed an agreement to open their latest beachclub in Dubai. The brand is set to launch at the end of 2014, in time to welcome the winter sun at the JA Jebel Ali Golf Resort.

Founded by Mats Wahlström in 2004, Purobeach (purobeach.com) was originally launched in Majorca before expanding internationally into key waterfront areas. Regarded as a global icon combining pools, spa, dining and DJ’s, Purobeach brings the relaxed ambiance to their eighth international location.

‘We are delighted to announce and welcome this new partnership which will add a great dimension to outdoor lounges in Dubai’, said David Thomson, Chief Operating Officer of JA Resorts & Hotels.

Purobeach is set to be the ultimate city escape dressed in pure white and surrounded by beautifully landscaped lush gardens. Guests can spend the day soaking up the sun by the azure blue waters along the golden beach with a spectacular sea view. As the sun sets, Purobeach will transform into an elegant and vibrant night spot where sensational cocktails and signature sounds shall set the mood.

Purobeach will be located within JA Jebel Ali Golf Resort with its own private beach. Guests can take advantage of a separate entrance via the marina for ease of access.

Maria Adnan
PR Executive, JA Resorts & Hotels
Telephone: +971 4 315 4346