Just Falafel expands its footprint in the USA, signing 10 restaurants in Texas

June 22, 2014 12:36 pm

Just Falafel, a rapidly expanding UAE-based healthy food operator in the fast, casual dining sector announced the signing of a deal to roll out 10 new stores in Texas, in two of the fastest growing cities in the States. The expansion will see restaurants opening initially in Houston, followed by further stores in Austin.

Houston with its growing population of over 6 million is the Headquarters for 23 Fortune 500 companies, beaten only by New York City. It is also a major hub for the dynamic Oil & Gas and Energy industry, in addition to Finance, Aerospace, Defence and Healthcare. Austin’s population of 2 million is also on the rise, as its home to rapidly expanding sectors such as the Hi-tech, Biotech and Pharmaceutical industry.

Just Falafel CEO Fadi Malas says “I am delighted to add another part of the jigsaw to our North American expansion plans, as our restaurants continue their rapid global reach.”

The new owners 1st Ventures LLC have extensive food and beverage operational experience in the Texas market. This background combined with the support from the Just Falafel team, will enable the owners to hit the ground running with an ambitious roll out plan.

The Just Falafel brand is gaining increasing International recognition leading to growing interest in franchising as shown by the North American expansion plans, where it is set to open its first restaurant in San Francisco later this month.

Visit http://www.facebook.com/justfalafel for more information.

Nerry Toledo
The Portsmouth Group
T: +971 4 369 3575
E: nerry.toledo@theportsmouthgroup.com