Nour Arjaan by Rotana-Fujairah organizes unique sustainability event in celebration of UAE Green Festival 2014.

March 26, 2014 1:11 pm

To demonstrate the high level of commitment towards sustainability and in support of the ‘Rotana Earth’ initiative, Nour Arjaan by Rotana- Fujairah organized a unique event on 17th March 2014 in celebration of the UAE Green Festival.

The event was first of its kind in the Northern Emirate of Fujairah that purely demonstrated the benefits of sustainable measures that can be taken in day-to-day operations that would help reduce wastage, promote recyclable items, save energy and have a minimum impact on the environment. As a responsible hotel catering to a large percentage of tourists and business travelers in Fujairah, the hotel’s objective with this event was to demonstrate smarter ways to a sustainable environment given the resources of the present.

In addition, a session on future sustainability methods by the Sous Chef was quite educative that included solar cooking systems usage. The workshops were conducted in the lobby of the hotel, which was transformed into an organic fruit & vegetable market, with presence of Ms. Aseilah Abdullah Ali Al Mualla, Fujairah Municipality Director of Public Services & Environment Department, her team members and in-house guests.

Mr. Ahmet Ender, general manager of the hotel commented, “It is a honour for us to have the presence of such a great crowd, including senior officials from Fujairah Municipality, their teams, the media members and valued guests who participated in Fujairah’s first ever sustainability event in hospitality. Our current plans to promote a more sustainable environment are already in place and we are very much committed to hosting such events to raise awareness in the community.”

The event was covered live by Fujairah TV, local media and press from various publications.

Moreover, the event also featured a dedicated Arts & Crafts section that displayed impressive creations by the Nour Arjaan by Rotana employees using 100% recyclable items. The Arts & Crafts competition would run through till April 16, as part of the UAE Green Festival 2014, whereby guests would be able to vote for the most creative piece. All guests at Rotana hotels in UAE can also advantage from the Sustainable Table menus that will run throughout the UAE Green Festival period offering delicious ‘green’ menus consisting of items specially prepared with organic & local ingredients. This participation is in line with the overall commitment of Rotana to the Earth program and sustainability at a global level. Nour Arjaan by Rotana is heavily involved in promoting the program in the eastern region.

About UAE Green Festival: UAE green festival is a countrywide celebration that is specifically designed to educate people across the seven emirates about sustainability and to unveil UAE’s sustainable identity as a leading green destination in line with country’s green growth & vision 2021. It s the first international event of its kind in UAE and it engages governments and privates entities to participate in the festival in different means , activities, conferences, shows, competitions, etc.

For further information, please contact:
Zubair Rashidi
Marketing & Communications Executive
BurJuman Arjaan by Rotana–Dubai
P.O. Box 111397
Dubai, U.A.E.
Tel: +971 4 352 4444
Fax: + 971 4 352 7666