First five-star property to open in Salalah

March 31, 2014 9:58 am

Hotel management company Rotana announced the opening of Salalah Rotana Resort on March 18. It’s the first five-star property on Salalah Beach, the largest in the city by room size and the largest free-standing hotel in Oman, according to the company.

The hotel’s 400 rooms and suites are set in between a network of manmade waterways that connect all waterfront hotels and residential areas in Muriya’s Salalah Beach Resort to the Indian Ocean.

Speaking at the opening, Samih Sawiris, chairman of Muriya and CEO of Orascom Development, said: “Salalah Rotana Resort is a ground-breaking project in Oman. Utilising the experience gained by Orascom when developing the pioneering El Gouna resort in Egypt, Muriya has integrated the natural landscape into the design of the hotel to combine traditional architectural aesthetics with Venetian waterways to create a desert oasis. The partnership between Orascom and [Omani government arm] Omran, has allowed Muriya to deliver a landmark resort in Salalah as an example of the commitment of all parties. The resort is peerless in Oman as the largest hotel in the country and will serve the growing demand for high-quality accommodation in Salalah as tourism continues to grow in the city.”

“This stunning property is the 50th hotel to be operated by Rotana and represents the half-way mark in the award-winning hospitality group’s plans for 100 hotels by 2020,” says Omer Kaddouri, president and CEO of Rotana.

The resort offers guests a wide variety of food and beverage venues including a lobby lounge café, all-day dining and specialty restaurants, and a beach restaurant and pool bar. The hotel is fully equipped to cater to business visitors with a selection of meeting rooms, a business centre, Bodylines leisure and fitness club, a large outdoor pool, massage services and a kids’ club.

The resort’s ‘Zen the spa’ is based on Rotana’s homegrown spa concept derived from ancient holistic Asian philosophies.

“Salalah is the only tropical destination in the Gulf. Salalah Rotana Resort has incorporated the natural environment by filling the waterways with 105,000 square metres of seawater that is safe for swimming and refreshed every four days using natural tidal patterns,” says Hamza Selim, CEO of Muriya.

In 2013, 435,000 visitors from the Gulf region visited Salalah during the Khareef season, an increase of more than 80,000 compared with the previous year, as visitor numbers continue to rise year on year, according to the figures by Oman’s tourism department. The new Salalah Airport is expected to be completed in 2014, with the capacity to handle one million passengers. Future expansion is planned to extend capacity to six million passengers.

Salalah Rotana Resort is the second hotel to open at Salalah Beach, which is one of the first of its kind and one of the largest Integrated Tourism Complexes in Oman, along with Muriya’s Jebel Sifah destination in the Muscat Governorate. Spread over 15.6 million square metres with 8.2 km beach front, Salalah Beach is located in one of the most breath-taking natural settings in the Sultanate between spectacular mountains, fresh water springs and tropical scenery. Visitors find themselves immersed in traditional Arabian lifestyles and values expressed through the surrounding architecture, wildlife and frankincense trees.