TDIC’S exclusive privilege programme ‘advantage’ receives rising demand from retailers

February 20, 2014 7:54 am

Tourism Development & Investment Company (TDIC), the master developer of major tourism, cultural and residential destinations in Abu Dhabi, announced today the addition of new partners to its residential privilege programme Advantage. Launched in April 2013, Advantage is a loyalty programme available to all residents of TDIC’s communities, including The Residences at The St. Regis Saadiyat Island Resort, Saadiyat Beach Residences, Saadiyat Beach Villas and the Eastern Mangroves residences, giving them access to exclusive benefits from over 50 retailers and venues across TDIC’s properties. Today, more than 3,000 residents benefit from Advantage’s diverse offerings.

The latest partners to join this prestigious programme are at The Collection, part of the St Regis complex on Saadiyat, and at the Promenade, part of the Eastern Mangroves’ complex in Abu Dhabi. The Collection’s offerings include the restaurants Koi, a Japanese-American fusion dining concept, Caramel, an inviting lounge experience, and Avasa, a traditional and contemporary Indian cuisine.

Furthermore, residents can benefit from discounts at a number of retailers such as Rivoli Arcade, a luxury-brand retailer, Starblu, a resort wear shop and Aziz Salon while also expanding their access to high quality alternative healthcare, which is provided at the DNA Centre for Integrative Medicine and Wellness. Meanwhile, the discounts available Eastern Mangroves Promenade’s range of offerings and services have grown to include Flooka, a seafood restaurant, Carluccio’s an Italian restaurant, The Nail Spa and Marquee, a nail treatment spa and hairdresser respectively, and finally Belevari Marine, which manages the Eastern Mangroves Marina.

Ahmed Al Fahim, Executive Director of Marketing, Communications, Sales and Leasing at TDIC, stated: “We are pleased to welcome new partners to this exclusive programme that is available to our residents and homeowners. Since its launch last year, residents and their families have been enjoying a wide range of benefits and services that come with the Advantage card. We look forward to enhancing this experience even further with new retailers and operators as part of the Advantage loyalty programme.”

The Advantage card, which is colour-coded depending on the specific community a resident belongs to, gives access to a wide range of privileges and benefits at the St. Regis Saadiyat Island Resort, Monte-Carlo Beach Club, Saadiyat, Saadiyat Beach Golf Club, Abu Dhabi Golf Club, The Westin Golf Resort & Spa, Eastern Mangroves Hotel & Spa, Qasr Al Sarab Desert Resort, and Desert Islands Resort & Spa by Anantara, Fanr Restaurant, as well as the Saadiyat Public Beach managed by Bake. These privileges include receiving discounts on dining, spa treatments, best available room rates, annual membership fees, and many others.

For more information:
Samia Badih
Tel: +97126930690