ATM 2016’s top travel trends: New generation technology disruptions

April 26, 2016 5:45 pm

Technology is increasingly disrupting the travel and hospitality industry. (Image: Alamy)

Virtual Reality (VR), allowing travellers to view and feel any journey, destination or travel experience, is increasingly gaining popularity in the Middle East, North Africa and South Asia (MENASA) region.


International market research agency, YouGov, has released the results of a recently conducted survey, exploring new trends noticed in the travel bookings within the MENASA region


One of the top, striking trends revealed in the Travel Booking Trends study, showed that 51 per cent of MENASA’s travellers find VR the most appealing new technology travel-booking concept.


Moreover, as time becomes increasingly valuable, 43 per cent of respondents said they would pay for predictive itinerary planning services.


“Whoever has the best, most accessible virtual reality content the soonest will stand to benefit most directly from the technology.  Over time, we would expect immersive virtual reality content to become the norm, and consumers becoming accustomed to making decisions on the basis of this highly enriched content,” Scott Booth, Research director and head of Travel, Tourism, Leisure at YouGov Middle East, said.


The research firm surveyed more than 10,000 travellers, across 21 countries in the MENASA region, exploring different methods and approaches to travel booking, from peer-to-peer services, the rise of travel planning services, and the usage of predictive technology to develop itineraries, among others.


The research findings were presented at the second day of the Arabian Travel Market, which started its 23nd edition on Monday. The three-day event brings thousands of local, regional and international players in the travel and hospitality industry, in addition to numerous seminars and forums exploring the latest in the industry.





AMEinfo Staff
By AMEinfo Staff
AMEinfo staff members report business news and views from across the Middle East and North Africa region, and analyse global events impacting the region today.