#BoycottAmazon trending in Saudi
Following a Washington Post (WP) op-ed article by the Turkish President Recep Tayyip Erdoğan regarding the consulate controversy in Turkey, some Saudi citizens have taken to Twitter to voice their opinions, Bloomberg reports.
For several hours on Sunday, the hashtag #BoycottAmazon was trending on Twitter in the Kingdom.
Many Saudi citizens took to the social media platform to voice their resentment of the Washington Post’s coverage of the international controversy that’s been shaking up the news.
The Post, as it’s often referred to, is owned by Jeff Bezos, the owner of Amazon. This has led to Saudi citizens retaliating by boycotting his company’s services. Many users posted videos of their phones as they deleted the e-commerce application.
(The hashtag is still trending on Twitter, a day after it blew up)
But it doesn’t end there. Bloomberg also reported that some users took it a step further and extended their boycott to Souq.com, a UAE e-commerce company that was bought by Amazon last year. Amazon bought Souq to reduce its competition in the region, one that has not been very open to e-commerce in general. Online sales account for just 2% of total retail sales in the Middle East, according to Deloitte.
Souq competes in the Kingdom with Noon, a Saudi-owned e-commerce service in the vein of Amazon and Souq. Noon enjoys financial backing from Saudi’s Public Investment Fund (PIF), and could see disgruntled Saudi citizens flock to its service.
Could this boycott truly hurt Amazon and Souq, or will it be shortlived? According to Souq, they employed 3000 people in 2017, and served 23 million customers monthly.
As the consulate story develops and more information is unearthed, public opinion in Saudi will have to shift accordingly. At the moment, patriotic sentiment has taken over.