For whom the bell tolls: Amazon buys Ring for $1bn

March 3, 2018 7:00 am


We’ve all seen the ring video.

Some guy away on vacation, sipping drinks pool side, gets a buzz on his smartphone, starts talking to robbers who were spotted on Ring’s technology cameras or smart door bell, then the guy sounds the alarm from his mobile, and the thieves scatter.

Well, it may look and sound silly, but Amazon was seriously lured to the concept and bought the company for $1bn.

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From reject to riches

Linkedin reported that Ring owner had pitched his idea on TV with the program Shark Tank, but he was shunned.

“The purchase of the video-camera doorbell company, a former “Shark Tank” reject, is one of Amazon’s biggest,” said LinkedIn.

“It also strengthens the e-tailer’s position in the growing home security industry (expected to hit $51.5bn by 2022 and smart-home market as it begins in-home deliveries.”

Some Linkedin followers were stunned.

Mike Koshko, Social Media Consultant at The Hanover Insurance Group said: “My question is does anyone ring a doorbell anymore? I usually just text or give the person a phone call when I’m there at someone’s place.”

One software engineer said the idea is really more about providing users with the convenience of being away from the door and still be able to answer it to let kids, a maid or friends in when needed.

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Ringing bells in the UAE

Ring launched the Ring Video Doorbell 2 with 1080p HD video, adjustable motion sensors and a removable, rechargeable battery pack in the UAE.

A company statement said it adds next-level security and convenience to any home, allowing better and easier monitoring of property.

“Ring’s second-generation video doorbell also features customizable, interchangeable silver and brown faceplates, and improved infrared night vision with a 160° field of view and 180° horizontal motion detection angle. It also has a two-way audio with noise cancellation, and so-called bank-grade encryption,” the statement said.

“We wanted to introduce and offer our Middle Eastern customers best-of-breed smart home security solutions and launching with the Ring Video Doorbell 2 in the region continues our mission to reduce crime in neighborhoods around the world,” said Mohammad Meraj Hoda, Managing Director of Ring.

“With 1080p HD video and built-in night vision, you can get crisp video details at any time of the day. Its adjustable motion sensors let you get the ideal setting for you and your home, so you can cut down on false alarms and the quick-release rechargeable battery pack lets you easily charge your Doorbell without moving the device,” concluded Mohammad Meraj Hoda.

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Key Features and price

1-Removable, rechargeable battery pack (charged through micro-USB port; micro-USB cable included with purchase)

2-1080p HD video

3-Two-way audio

4-Connects to existing doorbell (8-24VAC)

5-180-degree horizontal motion detection angle

6-160-degree field of view

7-Compatible with 802.11 b/g/n (2.4GHz)

8-Improved night vision

9-Lifetime purchase protection

10-Familiar, sleek design

11-Interchangeable faceplates

“It combines easy installation with all the hardware you need included with great video and intercom audio quality, along with an easy to use app and convenient power options,” the company statement said.

Ring was made available from mid-November 2017 across the UAE at AED799 ($218)

Hadi Khatib
By Hadi Khatib
Hadi Khatib is a business editor with more than 15 years' experience delivering news and copy of relevance to a wide range of audiences. If newsworthy and actionable, you will find this editor interested in hearing about your sector developments and writing about it.



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